Microsoft sees Apple as a viable platform for its software and services. enterprise, while Mac sales in Q1 increased 111.5% ( IDC). Today, recent data claims Macs account for 23% of PCs sold into U.S. “We have to let go of this notion that for Apple to win, Microsoft has to lose,” he added, saying, “We have to embrace a notion that for Apple to win, Apple has to do a really good job.” “Relationships that are destructive don’t help anybody,” he said, introducing Microsoft CEO Bill Gates at Macworld Boston in 1997.
“Next I want to talk about meaningful partners,” said Jobs announcing the move. It feels possible. Microsoft and Apple figured out how to do business better together years ago. It was Microsoft’s $150 million Apple investment when Steve Jobs returned to the company he founded that helped fund the iMac turnaround story.
